Digital marketing for renovation companies that fill the agenda

A generic agency does not understand the nuances of the renovation sector: the purchase is highly emotional (it is the second most expensive purchase in life after the home itself), the client compares the feeling of "these people will not give me trouble" more than price, intermediary platforms eat brutal margins, and the decision cycle is long (3-9 months between first search and signed quote). An agency that does not know this launches Performance Max and burns budget chasing quick conversions that in renovations never come. At Ad2Place we work the sector with that specific perspective.

Depends on the company size and the area you work in. For a 3-8 person company working in a mid-sized city, a complete plan (local SEO + Google Ads + GBP + gallery website) starts at €800/month plus advertising spend. For larger companies or those targeting premium renovations (villas, high-end residential), the range goes up to €1,500-2,500/month. The initial 45-minute consultation is free with no commitment: we leave with a clear quote adapted to your situation.

With well-configured Google Ads (separated by project type, with call tracking, no Performance Max), the first quote requests typically arrive in 7-20 days from launch. With local SEO (optimized GBP + local pages per neighborhood + systematic reviews), the first improvements show between months four and six, and grow sustainably from month six. You receive monthly reports with real CPL, quote → contract conversion and average ticket of the digital channel.

Yes, that is one of the key goals of the plan. Intermediary platforms are a toll that takes 30-50% of the first project margin, puts you to compete with 5 companies on price and never lets you keep the client data to build loyalty. The strategy is to build your own direct channel (local SEO + your own Ads + reviews + website with visual tour) and, as the direct channel brings qualified quotes, lower the investment in intermediaries. You do not go from 80% Houzz to 0% in a month, but in 12-18 months a well-supported company reaches 30-40% direct, which changes its profitability.

We work in Barcelona, the metropolitan area (Sabadell, Terrassa, Sant Cugat, Mataró, Hospitalet, Badalona), and also remotely for renovation companies outside Catalonia. We have an active case in Ibiza (Ibossim — full renovations of premium villas with bilingual ES+EN organic traffic) and experience with renovations in Pedralbes and other high-end areas of Barcelona. Local SEO works by geofencing and zone-specific pages, so the method is replicable in any city.