The challenge: an innovative educational offering with no digital visibility
Summit 360 Group is a company based in Sant Cugat del Valles specializing in designing and managing after-school programs for schools. Their catalog includes sports, languages, technology and artificial intelligence, arts, camps, and educational leisure activities. The quality of their programs was recognized by the schools they worked with, but their online presence didn’t reflect that reality.
The existing website was basic and poorly functional. It failed to clearly communicate the breadth of their offering or the distinctive methodology they apply. Parents searching for “after-school activities in Sant Cugat” or “innovative extracurriculars Barcelona” couldn’t find Summit 360 among the results. Client acquisition depended almost entirely on direct contact with school principals and word of mouth among families.
The goal was twofold: position Summit 360 Group as a benchmark for innovative after-school programs in the Valles Occidental area, and generate a steady flow of information requests from both schools and families.
Our approach: professional website and domination of local educational search
Phase 1 — Website redesign for two audiences
The first step was understanding that Summit 360 serves two distinct audiences: school administrators who contract the programs, and families looking for activities for their children. Each audience needs different information and makes decisions differently.
We designed a site architecture that clearly separated both paths. The section for schools presented the value proposition, methodology, available programs, and examples of schools already working with Summit 360. The section for families offered a visual catalog of activities organized by category (sports, languages, technology/AI, arts), with schedules, locations, and direct enrollment forms.
The website was built with a clean, professional design that conveyed institutional trust. Images showed children participating in real activities, reinforcing the credibility of the educational offering.
Phase 2 — Local SEO for the Valles Occidental area and Barcelona
The SEO strategy focused on capturing searches from families and schools within Summit 360’s area of influence. We created specific pages for each type of activity optimized with real search queries: “technology extracurriculars Sant Cugat,” “school sports programs Barcelona,” “innovative camps Valles.”
We optimized the Google Business Profile with complete business information: detailed services, coverage area, office hours, and photographs of the activities. We implemented regular posts timed to coincide with each quarter’s enrollment periods.
NAP consistency was established across local educational directories, children’s activity portals, and business directories in the Valles Occidental area. Each citation reinforced the business’s local authority.
Phase 3 — Strategic content and editorial management
We developed a content calendar aligned with the school year cycle. Before each enrollment period, we published informational content about the benefits of each type of activity: why technology and AI matter in after-school education, how sports improve academic performance, and the benefits of language learning from an early age.
This content not only ranked for informational keywords but also educated families and built trust in Summit 360’s proposition. Articles were shared in communications with schools and on social media, multiplying their reach.
We implemented EducationalOrganization schema with structured data that improved how Google displayed the business information in search results.
Results after 8 months
Organic traffic grew from 320 to 1,180 monthly visits. Information requests through forms rose from 12 to 41 per month, with a notable increase during the periods before each school quarter. Summit 360 went from ranking 4 keywords in the top 10 to 23, covering both generic and activity-specific searches.
Locally, the Google Business Profile reached the top 3 of the Local Pack for extracurricular-related searches in Sant Cugat and surrounding municipalities. This translated into direct calls and website visits from Google Maps.
The most significant impact was qualitative: Summit 360 began receiving inquiries from schools that found them directly on Google, reducing their dependence on active prospecting and strengthening their position as the go-to company for innovative after-school programs in the region.