The challenge: making an AI company visible in a market flooded with hype
ExpertBrain is an artificial intelligence company based in Adeje, Tenerife. They specialize in developing custom chatbots, AI-powered automations, system integrations, and AI consulting for businesses. Their clients range from e-commerce and clinics to hotels and public agencies.
Despite offering technically robust solutions, ExpertBrain had a visibility problem. In a market where new AI companies appear every day making grandiose promises, standing out was difficult. Their website spoke in overly technical language that didn’t connect with the hotel director or e-commerce manager who needed to automate their processes. Relevant Google searches were dominated by large platforms, and organic traffic was minimal.
ExpertBrain needed clear positioning and a digital strategy that would translate their technical capabilities into understandable benefits for each sector they served.
Our approach: translating AI into tangible solutions by industry
Phase 1 — Repositioning and branding
The first step was to define a differentiating position. Instead of competing as “just another AI company,” we positioned ExpertBrain as the accessible technology partner that implements artificial intelligence solutions tailored to each business. They weren’t selling generic technology — they were solving specific problems in customer service, data management, and process automation.
The visual identity was refined to convey technological innovation with a human touch. We moved away from industry cliches (robots, circuits, neon gradients) and opted for a clean, professional, and approachable aesthetic that resonated with non-technical executives.
Phase 2 — Website structured by industry and solution
The new website was organized around two axes: the solutions ExpertBrain offers (chatbots, automations, integrations, AI consulting) and the industries they serve (e-commerce, public administration, clinics, hotels).
Each industry page explained the specific problems AI solves in that context: reducing response times in hotel customer service, automating appointment scheduling at a clinic, optimizing post-sale support for an e-commerce store. This approach allowed visitors to quickly find their use case and understand the value without needing any technical background.
Forms were designed to naturally qualify leads: business type, primary problem to solve, and volume of operations. This allowed the sales team to prepare a personalized proposal before the first contact.
Phase 3 — SEO focused on commercial intent searches
The content strategy was designed to reach business owners searching for solutions, not technology. Instead of competing for “artificial intelligence” (dominated by tech giants), we focused on searches with hiring intent: “chatbot for hotel,” “automate e-commerce customer service,” “AI consulting for businesses,” “chatbot for public administration.”
We published practical guides on AI implementation for each sector, solution comparisons, and articles that explained technical concepts in business language. Every piece of content addressed a real question from the target market and guided readers toward requesting a consultation.
Phase 4 — SEM segmented by vertical
Google Ads campaigns were structured by industry. Each vertical had its own ads and landing pages that spoke the audience’s language. An ad targeting hotels mentioned booking automation and guest support; one targeting clinics discussed appointment management and patient communication.
Geographic targeting combined the Canary Islands (local market) with mainland Spain to capture national projects. Remarketing maintained ExpertBrain’s presence throughout the decision cycle, which for AI projects typically spans several weeks.
Phase 5 — Social media and educational content
LinkedIn became the primary channel for building authority. We published educational content about business-applied AI: real use cases, industry trends, and insights on AI adoption in SMEs. Instagram was used to showcase the human side of the team and the projects they were working on.
Results after 10 months
The strategy transformed ExpertBrain’s lead generation capability. Project inquiries went from 6 to 18 per month, with a more qualified client profile — prospects who understood the value of AI before the first contact.
Organic traffic grew by 293%, rising from 420 to 1,650 monthly visits. The website conversion rate doubled from 1.4% to 3.1%, thanks to the industry-based structure that helped each visitor find their specific use case.
Search visibility improved significantly: ExpertBrain went from 12 to 38 keywords ranked in Google’s top 20, with presence in key searches for each sector they served. The organic channel, which was negligible at the start, became the primary source of qualified leads for the business.