The challenge: a POS display manufacturer whose image didn’t match its expertise
Atamark S.L. is a POS (Point of Sale) display manufacturer based in Barcelona with over 14 years of experience in the industry. They design and manufacture displays, fixtures, visual merchandising solutions, and promotional materials for the retail environment. They work with brands in highly demanding sectors such as cosmetics, perfumery, pharmacy, and eyewear, and use FSC/PEFC-certified materials.
Despite their track record and a roster of top-tier clients, Atamark’s image didn’t do them justice. Their website was static, with photographs that poorly represented the quality of their finishes, and they weren’t showing up on Google for relevant industry searches. New clients came exclusively through word of mouth, which limited business growth.
The goal was clear: revamp the brand, build a professional digital presence, and get Atamark to appear on Google when a brand manager or trade marketing director searched for a POS display manufacturer.
Our approach: branding and positioning for the POS display sector
Phase 1 — Brand strategy and new visual identity
We spent the first few weeks understanding the POS display industry: who makes the purchasing decisions, what brand managers value, and how they choose a manufacturer. From there, we defined a positioning centered on finish quality, full customization, and a commitment to sustainability (FSC/PEFC certifications).
We developed a new visual identity that conveyed industrial professionalism without losing approachability: an updated logo, a cohesive color palette, and a visual system that worked across both print catalogs and digital channels. The communication tone was crafted to speak the language of the brand manager, not the production engineer.
Phase 2 — Web design focused on the professional buyer
The new Atamark website was structured as a visual capabilities catalog. Each type of POS solution (floor displays, countertop displays, gondola end caps, pharmacy and eyewear fixtures) had its own page with real project photography, material specifications, and a contextual inquiry form.
We included a sectors section where each vertical (cosmetics, perfumery, pharmacy, eyewear) featured representative cases and the most common solutions. This allowed visitors to quickly identify with their industry and see that Atamark understood the specifics of their sector.
Phase 3 — Technical and content SEO
The SEO strategy focused on capturing searches from trade marketing professionals looking for a POS display manufacturer. We targeted industry-specific keywords: “display manufacturer,” “custom POS displays Barcelona,” “point of sale displays,” “pharmacy displays,” “cosmetics POS.”
On the technical side, we optimized page speed, implemented organization and product structured data, and fixed the indexation issues from the previous website. Content was expanded with articles on POS display trends, sustainable materials guides, and tips for maximizing the impact of visual merchandising at the point of sale.
Phase 4 — Specialized copywriting
We wrote all website content with an approach that combined technical precision with a focus on commercial outcomes. Each page answered the questions a brand manager asks before choosing a manufacturer: what materials do they use, what are the lead times, how customizable are the solutions, and what sustainability certifications do they hold.
Results after 8 months
The transformation was gradual. From the third month onward, the new content began to rank and organic traffic grew steadily. By the end of month eight, organic visits had gone from 850 to 2,400 per month, and qualified leads tripled from 5 to 14 per month.
Atamark went from having 4 keywords in Google’s Top 10 to ranking for 19 relevant POS display industry terms. The average time spent on the website nearly tripled, a sign that visitors were finding useful content and exploring the solutions on offer.
The most important result for the business was qualitative: Atamark started receiving direct inquiries from brand managers who found the website on Google — something that had never happened before. The investment in branding and digital positioning opened up a new acquisition channel that complemented their existing client base.